Gentoo Media has rebranded its automated compliance and brand protection tool from GiG Comply to Sitebee.
The service will continue to assist operators in the igaming industry with regulatory compliance across their brands and as they work with affiliate partners.
Gentoo Media noted that Sitebee will build upon GiG Comply’s legacy, automating compliance monitoring, saving time, reducing risks and helping companies gain marketing and affiliate partnership insights.
Rasmus Bank Nielsen, Head of Sitebee, commented: “Sitebee is more than just a rebrand. It’s a renewed commitment to our partners and the industry. Compliance doesn’t stand still, and neither do we.”
Sitebee’s list of client partners includes the likes of bet365, Betway, Kaizen Group and Betsson Group.
The GiG Comply rebranding follows the recent rebranding of Gaming Innovation Group Inc to Gentoo Media Inc, as well as the completion of the company’s split of its media and platform division into two independently listed companies – Gentoo Media and GiG Software PLC.
“Compliance is a moving target, and Sitebee is how businesses can stay ahead, not just keep up,” noted Nielsen.
“Our solution helps brands navigate complex regulatory landscapes by monitoring thousands of web pages in real-time to ensure adherence to laws across multiple jurisdictions.”
In addition, Sitebee ensures its client’s affiliate partners are regulatory compliant, providing detailed and actionable information to spot compliance breaches and growth opportunities, helping operators improve their decision-making with data.
Nielsen added: “With Sitebee, our clients gain insights that not only identify risks but also uncover new growth opportunities. Data is key, and we provide our clients with a clear picture of their affiliate landscape so they can act quickly and strategically.”
