Sitebee, Gentoo Media’s newly-rebranded compliance tool, has strengthened its brand protection services by gaining legal expertise from Quality Mark Responsible Affiliates.
Gentoo Media’s automated compliance and brand protection tool, formerly GiG Comply, will offer clients access to “deep expertise in igaming regulations” provided by QMRA to encourage compliance in regulated jurisdictions.
Rasmus Bank Nielsen, Head of Sitebee, commented: “By integrating QMRA’s extensive legal knowledge, Sitebee empowers our clients with the latest regulatory insights, allowing them to operate with confidence in a highly dynamic market.
“This partnership gives operators the clarity and foresight they need to manage risk and maintain compliance across all regions where they operate.”
Sitebee’s partnered operators will be able to leverage QMRA’s legal expertise simply by having access to the compliance tool, helping said operators to “anticipate and adapt to changing requirements in various regions”.
The companies have outlined three key aims for the partnership, hoping to help Sitebee clients gain legal clarity on regulatory shifts across jurisdictions, provide real-time data that allows for quick, informed decision-making and operational efficiency – streamlining the compliance process through automation.
Steven Vrolijk, Director of QMRA, added: “Our collaboration with Sitebee strengthens the ability to deliver reliable, up-to-date compliance insights. By combining Sitebee’s robust compliance infrastructure with our legal expertise, operators can confidently navigate complex regulations and focus on their core business.”
Rebranding GiG Comply to Sitebee forms part of Gentoo’s full rebrand, transitioning from Gaming Innovation Group to Gentoo Media in recent months, as well as the completion of the company’s split of its media and platform division into two independently listed companies – Gentoo Media and GiG Software PLC.
