Online gaming brand PlayStar Casino has secured a partnership with the NHL’s New Jersey Devils and the team’s Prudential Center stadium.
As a new official partner of the Devils and their home, PlayStar will get substantial exposure in New Jersey both online via branded communications and during Devils home games.
At home games, PlayStar will sponsor the ongoing “Golden Goal Sweepstakes,” a season-long promotion that gives Devils fans the chance to win $10,000 cash at every home game if a goal is scored during the 11:00 – 10:00 minute mark in the second period of a Devils game.
The online casino will also be featured in in-game graphics and PA announcements at the arena and will offer fans VIP experiences such as match packages, on-ice photos, and more. Future plans for the partnership include the creation of co-branded hockey-themed gamification and leaderboards that will enable customers to win tickets to upcoming games and events at Prudential Center.
PlayStar said in a release that its deal with the Devils represents “an exciting opportunity for PlayStar to build brand affinity and credibility among a highly-engaged audience.”
“Having already made such significant in-roads into the competitive New Jersey market, PlayStar is thrilled to announce that it will be partnering with the New Jersey Devils to bring even more locally-focused benefits to our players,” said PlayStar Chief Marketing Office Jon Bowden.
“Through our sponsorship of the ‘Golden Goal Sweepstakes’ promotion and our extensive presence at Prudential Center, we’ll be able to position the PlayStar brand in front of a highly-engaged online casino audience while also offering new and existing customers alike the chance to win VIP home game and concert tickets as well as many other money-can’t-buy experiences.”
“The New Jersey Devils and Prudential Center are thrilled to welcome PlayStar as our first-ever online casino partner and sponsor of the ‘Golden Goal Sweepstakes,’ added the Devils’ SVP of corporate partnerships activation Chad Biggs. “Together with PlayStar, we look forward to enhancing the fan experience with this in-game promotion and creating unique money-can’t-buy opportunities for fans to enjoy.”
PlayStar prioritizing home Garden State
The partnership is a landmark deal for PlayStar in its home Garden State. The company launched in New Jersey in 2022 and calls itself “a top-10 online casino revenue driver in the Garden State.”
PlayStar has made a number of other moves in its home market in 2024.
In March, it partnered with social media sports marketing company SGG Media to launch a new Twitch show, Casino Stream, that marked the operator’s first foray into livestreaming media.
A few weeks later, it teamed up with player engagement specialist Fast Track in a deal that gave PlayStar access to the company’s advanced AI and real-time data insights to enhance player engagement.
Then, in August, PlayStar added two new gaming suppliers to its portfolio of offerings, bringing first Play’n GO and then Relax Gaming on board.
