Light & Wonder is collaborating with one of America’s largest gaming companies to bring its new player engagement product portfolio to Michigan.
The cross-platform games company has announced an agreement with PENN Entertainment to offer its player engagement products to online Hollywood Casino players in Michigan. Hollywood Casino, operated by PENN, has gained access to Light & Wonder’s player engagement tools that provide players with a slew of iGaming options.
“We’re pleased to be the first operator to launch Light & Wonder’s player engagement portfolio,” said PENN VP of Interactive Operations Jason Birney. “Gaining access to these tools enhances our ability to creatively engage our players in Michigan by adding unique elements to the popular Light & Wonder games on Hollywood Casino that they already know and love.”
Light & Wonder’s portfolio of player engagement products includes WONDER DROPS, a jackpot mechanic system that allows operators to offer players progressive or static cash prizes. The portfolio of products also includes free rounds, multiplayer games, tournaments and daily free games, which will be available in the coming months.
Light & Wonder off to a hot start
The expanded partnership adds to a busy start to the year for Light & Wonder.
Earlier this month, the Las Vegas-based company announced Simon Johnson as the new CEO of its iGaming business. Johnson was appointed CEO after joining the company in 2017 and recently serving as Senior Vice President and International Managing Director.
Light & Wonder has also recently launched operations in Brazil, which officially emerged as a regulated sports betting and iGaming market on Jan. 1 after a lengthy approval process.
Brazil’s online sports betting and casino market receives oversight from the Prizes and Betting Secretariat, which issued 67 initial wagering authorizations to gambling brands.
The brands, which include MGM Resort’s LeoVegas, paid a $4.8 million subsidy.
