Florida’s only authorized sportsbook Hard Rock Bet is now the official sports betting partner of the NBA’s Miami Heat.
Hard Rock, which is operated in the Sunshine State by the Seminole Tribe of Florida, will install a variety of co-branded marketing and fan activations at the Heat’s Kaseya Center and throughout the state.
Those will include marquee signage, digital campaigns, in-game entertainment and the launch of the Hard Rock Bet Heat Club – a free, opt-in club for fans to receive special promotions and engage with the team. Hard Rock Bet players will also get access to “money-can’t-buy” experiences at Kaseya Center and exclusive VIP access to Heat off-site events.
Some prime seating will also feature Hard Rock Bet branding with a courtside platform for Hard Rock Bet players and other VIPs.
“Hard Rock Bet is the preeminent sportsbook on the market,” said Miami Heat’s Vice President of Corporate Partnerships, Glen Oskin. “This is a perfect union of two well established Florida brands coming together to deliver fans a new level of fun and excitement through some truly innovative experiences.”
“We’re excited to Roll with the Heat to engage basketball fans in South Beach and beyond, and create unforgettable moments for our players,” said Hard Rock Bet’s Managing Director of Corporate Strategy, Nick Menas. “From exclusive experiences to unparalleled access, we’re bringing our players closer to the action and elevating the way fans connect with the Heat.”
The partnership begins with activations at Friday night’s game against the Denver Nuggets.
Hard Rock add Heat to roster of Florida partners
The Heat join the Jacksonville Jaguars, the Florida Panthers and Daytona International Speedway as Hard Rock bet partners in Florida.
The Jags signed up in September ahead of the first NFL season for which regulated sports betting had been available in Florida. That deal has many similar aspects to the Heat agreement, including signage, activations, and exclusive promotions and experiences at EverBank Stadium and collaboration on social media campaigns.
