Xtremepush has landed a strategic deal with white label casino supplier Playtronix in a collaboration seeking to bring gamification to a wider demographic of players.
Key to the collaboration is the elevation of personalised marketing campaigns, as Playtronix taps into Xtremepush’s, all-in-one customer engagement platform to deliver real-time CRM and free-to-play (F2P) solutions to clients.
In turn, the company will also integrate Xtremepush’s gamification and multi-channel engagement tools.
Robbie Sexton, Director of Partnerships at Xtremepush, said: “We are pleased to have been chosen by Playtronix to improve the experience of their customer base and bring added value to their wider offering.
“Playtronix pride themselves on being at the forefront of player gamification and top-notch UX and have identified our product as a must-have to continue fulfilling this commitment to customers.”
Furthermore, Xtremepush will initially bolster one of Playtronix’s Brazilian clients’ retention and data-driven marketing power, with plans to expand this to other global customers in the future.
Marin Zvonarevic, Co-Founder and COO at Playtronix, added: “We are truly excited to agree this partnership with Xtremepush and bring their personalised solutions to our iGaming clients across various markets.
“We strongly believe this will significantly improve the satisfaction of our customers and drive increased loyalty of their players.”
In a recent interview with CasinoBeats, Tommy Kearns, CEO and Co-Founder of Xtremepush, shared details around the company’s new vision looking into the future.
“We’ve had a totally new rebrand over the last four months. It wasn’t that the old brand was poor, but this new fresh brand look and feel is matching the ambitions of us being the category leader within this industry,” Kearns said.
With a great rebrand comes great responsibility however, as the path that lies ahead is beset by many challenges, one of which is the fast pace of developments that has become synonymous with the industry.
Kevin Collins, Xtremepush CTO and Co-Founder, added: “Regulations are always there as a big challenge that has to be managed. Another big trend is gamification. In order to differentiate, people want to have free-to-play loyalty on different offerings.
“The pace is changing digitally. The amount of things that need to speed up in terms of your data, your ability to give great experiences, the need for consolidation. That pace of change is never ending really.”
Kearns continued: “The industry that we’re in it’s all about real-time. The experiences have to be real time, how we respond to those experiences must be in real-time. Consumers – they need instant gratification. Being able to have one unified CRM to do all of your intelligence – that’s kind of the big trend.”
