Hard Rock Digital is the latest online casino operator to add Greentube content to its portfolio.
The brand will launch Greentube’s award-winning content portfolio on the Hard Rock Bet casino platform in New Jersey, bringing a range of popular titles including Diamond Cash: Almighty Kraken, Piggy Prizes: Wand of Riches and Wild Lines: American Eagle to Garden State online gamers.
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, said in a release that the launch will help the company amplify its U.S. exposure and reach a growing new audience in New Jersey. Greentube and Hard Rock Bet intend to extend the partnership into more states in the future.
“We are delighted to collaborate with Hard Rock Digital, a brand that is famous and recognizable to people everywhere,” said Markus Antl, Greentube’s director or global sales and key account management. “The partnership in New Jersey is a long-awaited one for us and we look forward to introducing our content to even more players in the state.”
Greentube is the second new gaming developer to have partnered with Hard Rock in New Jersey this month, after Play’n GO rolled out its content on the site’s online casino platform.
“We’re thrilled to welcome Greentube to Hard Rock Bet, and continue to add to the over 2,200 gaming experiences found on our top-rated platform,” added Grant Williams, SVP of casino at Hard Rock Digital. “With one of the largest selections of games in the market, engaging promotions like our just-completed Slots Championship, and our integrated rewards, Greentube’s premium content is yet another reason to Roll With Hard Rock Bet.”
North American exposure a key focus for Greentube
Greentube said in its announcement of the Hard Rock hook-up that North America “remains a region of key strategic importance” for the company.
It already has a range of partnerships with renowned operators in the U.S. In September, it secured one of the biggest so far, a landmark deal with market leader FanDuel in multiple states, beginning in Michigan and New Jersey. It also has deals with the likes of Rush Street Interactive and BetMGM in Michigan and Caesars Digital in both New Jersey and Michigan.
The company also has a sizeable footprint in the large Ontario market north of the border. It expects to launch in Connecticut soon, said Antl, and Chief Games Officer Michael Bauer recently told SBC Americas editor Jessica Welman that the company will step into Alberta if and when that province opens a commercial regulated online gaming market.
