Gentoo Media has partnered with Metabet to integrate the company’s sports betting widgets into two of its flagship websites, World Sports Network (WSN) and Time2play.
MetaBet’s proprietary widgets are designed to aid engagement, increase sportsbook conversions and maximize affiliate revenue, all through seamless integration with one line of code.
Gentoo Media’s WSN and Time2play sites cater to sports betting and casino enthusiasts in the U.S. and Canada. Between them, they have captured an audience of millions of sports fans on the back of expert reviews, exclusive offers and accurate content. Gentoo said that as it increases its presence in the U.S., MetaBet’s innovative technology will be a key tool.
“Partnering with Gentoo Media, a data-driven company with a new name but long track record, is a testament to our market-leading status,” said MetaBet founder Mark Phillip. “Our technology, leveraged through their trusted platform will enhance engagement and conversions to accelerate Gentoo’s growth strategy within the US and beyond.”
Gentoo appears to withstand affiliate struggles
Gentoo Media, formerly Gaming Innovation Group (GiG) Media, completed its rebrand in fall 2024.
The company is an affiliate connecting operators and players in the online gambling and sports betting industry and offering an array of iGaming affiliate solutions, such as paid marketing expertise and quality traffic. As well as WSN and Time2Play, it operates other sites like AskGamblers, CasinoTopsOnline and CasinoMeister, and it works with a variety of operators including British platform bet365.
While the North American gambling affiliate industry struggled desperately in 2024, Gentoo appeared to withstand the worst of the impacts. The company reported in October its 15th successive quarter of record revenues and Chairman Mikael Harstad said that executives’ long-term strategy of “steady, diversified growth” has proven successful despite market volatility.
The following month, the company reported that the Americas accounted for 21% of total revenue for last quarter, a 52% increase from the same period last year. CEO Jonas Warrer suggested that the company’s limited exposure has saved it from some of the pitfalls of its competitors.
