FTN Network now offers NBA data to its FTN Data customers.
The company announced that it will track 19 distinct data points aimed at offering unique context into player evaluations, covering everything from fundamental offensive and defensive sets to intricate and advanced analytics. The data set will be available to all FTN Data customers and will be offered to FTN Fantasy subscribers at a later date.
FTN said the collected data will place an emphasis on the impact of the defensive side of the ball with the aim of highlighting how players like recent league MVPs Nikola Jokic and Joel Embiid neutralize opposing offensive superstars. The advanced metrics will provide insights into ball screen coverages, post-defense, off-ball defensive actions, contested shot data and contested rebound data.
“We want to revolutionize the way individuals analyze and engage with the sport of basketball. This includes enhancing the experience from both a betting and fantasy perspective, as well as for regular viewers of the game down the line. Our objective with the charting database is to drive innovation for sports analytics,” said FTN Chief Data Officer Frank Brank.
“We want to offer services and insights that may go unnoticed by other platforms. Users will have intel like a defensive scout, including how teams defend against specific offensive formations, as well as offensive efficiency metrics that highlight the effectiveness of these defensive strategies.”
FTN CEO Perry Gershon added that the improved NBA offering “further establishes FTN as the one-stop shop for all things fantasy, betting and fan engagement.”
“It allows users to go beyond the box score in this new era of the game, making it a truly innovative tool in the sports data industry,” he added.
The sports data B2B and fantasy sports and betting media B2C company reported that it has shown strong growth this year, with total subscription revenue up 16% for the first three quarters of 2024 compared to the same period last year. The main driver of that growth is its fantasy football product.
A sports-focused data and advanced analytics company is providing bettors and daily fantasy players with an abundance of resources.
Last month, FTN debuted StatsHub, a destination of proprietary football data dating back to 2000. The offering is designed not only for DFS players and sports bettors but also for general football fans and the media, and provides a customizable research experience with unique filtering and advanced charting.
It also recently secured a deal with betting product integrator MetaBet to deliver projections with real-time odds and provide businesses with the ability to evaluate odds across multiple sportsbooks to find the biggest edge. Another recent partnership with peer-to-peer sports gaming platform Splash Inc. gives Splash access to FTN’s advanced analytics for NFL markets in weekly content.
