EveryMatrix has partnered up with both BetMGM and Rush Street Interactive (RSI) to launch exclusive casino content with the pair of operators in West Virginia.
Through this partnership, BetMGM and RSI customers in West Virginia will gain access to a variety of games from EveryMatrix’s in-house studios, including Armadillo Studios titles.
Later this year, EveryMatrix will also introduce content from iFantasma Games, which it acquired in 2024. Those games will be integrated with its SlotMatrix proprietary B2B aggregation platform. This platform offers access to what EveryMatrix calls the largest content library in the industry, with over 30,000 games from more than 350 studios.
West Virginia is the third state in which both BetMGM and RSI offer EveryMatrix content, following previous launches in New Jersey and Michigan. Overall, the B2B iGaming software supplier works with numerous tier-one operators across North America, also including Connecticut, Pennsylvania and Ontario.
“Our North American footprint is rapidly growing, and we have ambitious plans to accelerate our roadmap across 2025 and beyond,” said President Erik Nyman. “SlotMatrix is at the core of our content integration strategy delivering tier-1 US and Canadian brands with new and existing high-performing content, strengthened later this year by Fantasma Games, that already has strong US market share and further bolstered by our vast aggregation portfolio.”
EveryMatrix “fastest-growing iGaming supplier” in US
The deal continues the company’s strong momentum in late 2024.
In November, Group CEO Ebbe Groes said the company’s results prove it is “the clear frontrunner when it comes to being the fastest-growing iGaming supplier.”
That month, the firm reported its sixth-consecutive profit margin of more than 50% and a new all-time quarterly high net revenue of $47.8 million across all products, up 66% year-over-year.
EveryMatrix put that growth down to the acquisitions of FSB Technology in June and Fantasma in October, continued growth in its core sports and casino business units and strong sports trading margins.
Groes added at the time that EveryMatrix has “ambitious” plans to build on its established partnerships with tier-one brands in North America.
