EveryMatrix has reported an “outstanding 2024” for its casino business unit.
CasinoEngine, the company’s casino productivity platform, generated 62 billion game rounds between January and November, equating to $67 billion in turnover. It reported a record 12th consecutive financial quarter, adding to what the company called three years of non-stop growth.
Q3 2024 financial results posted record gross gaming revenue for customers of $743 million, up 53% year over year. GGR for the last 12 months is at $2.7 billion, a 63% YoY increase.
“It’s been an outstanding year for casino with continued investment in our core product in addition to a series of new product innovations that have enabled us to continue to build momentum and accelerate our growth to a record 12 consecutive quarters,” said EveryMatrix Casino CEO Stian Enger Pettersen.
“The results come from a combination of strong relationships with successful operators and substantial investments in new technology and products. This year’s profits are fed straight back into the development of tomorrow’s solutions, so I’m convinced the success will continue into 2025 and beyond. I’m very proud of everyone’s achievements this year and confident we will maintain this momentum.”
EveryMatrix has upgraded its casino division throughout the year, including the launch of a new suite of loyalty, personalization and gamification tools. Those included challenges, tournaments, loyalty mini games, the new JackpotEngine jackpot tool, the LoyaltyEngine solution and BonusEngine, which comprises bonus money, cashback for casino and sports, free spins, free bets, odds boosts and more.
More EveryMatrix products to hit market in 2025
EveryMatrix’s casino division will add another feather to its cap with the launch of EngageSuite in early 2025, a range of six loyalty and gamification tools that can be used individually or combined for greater impact.
The company says the suite is designed to create seamless, cross-vertical player experiences. Once an operator configures each journey’s framework, players can take control to personalize their experience by selecting the perks they value most and using them to enhance their gameplay.
LoyaltyEngine, which rewards players through coins and a customizable shop system, will be integrated into EngageSuite. Players earn XP to unlock new levels and benefits while collecting spendable coins to redeem for merchandise, digital rewards and more. Operators can configure earning rules, expiration settings and rewards to tailor engagement strategies.
Meanwhile, Bonus Guardian, set to launch in early 2025, will add an anti-bonus-abuse tool to EveryMatrix’s portfolio. It will use machine learning trained on known abusers’ history to recognize patterns of bonus abuse activity. Users are marked as confirmed or potential bonus abusers by the system, and actions can be taken accordingly, manually or automatically. Its AI algorithm is trained to distinguish between legitimate and fraudulent gaming activity, boosted by years of gaming data and predictive modelling.
EveryMatrix eyes North America growth
EveryMatrix delivers iGaming software, solutions, content and services for casino, sports betting, payments and affiliate management to gaming operators across the world. It serves more than 300 customers worldwide, including the regulated U.S. market.
Group CEO Ebbe Groes said last month that the company is “the clear frontrunner when it comes to being the fastest-growing iGaming supplier” and has “ambitious” plans to build on its established partnerships with tier-one brands in North America.
EveryMatrix closed two major deals in 2024, the all-cash acquisitions of FSB Technology in June and Fantasma Games in October. It also secured a license to offer online casino content in Pennsylvania in February and joined the Mexican gaming association in October amid plans to “rapidly” expand its presence there.
