McSorley wins top race role at SIS

McSorley is responsible for the racing product offering at SIS. McSorley will be responsible for the racing product proposition at SIS.

McSorley will also work closely with SIS’s stakeholders in other parts of the world to enhance its live racing offerings. McSorley also will be responsible for the international racing division of SIS outside North America.

McSorley has been the head of International Horseracing for SIS since the last two years. He was previously the commercial manager of the UK and Ireland for this supplier.

McSorley was the business development director for Gbet before joining SIS. McSorley has also worked as commercial director for Metric Gaming and head of BragBet’s business development. He was the general manager at Boylesports, Boyle Media.

McSorley has also held marketing director positions at Betabet Easyodds.com, and Aspiritus.

McSorley is “honored” to be given a new position at SIS

McSorley stated that “our 24/7 racing offer delivers a great value for operators around the globe.” It is a great honour to have the responsibility of managing a product which generates revenue and that millions of users enjoy.

We will keep working to improve our product. It offers regular and constant betting options.

Andy Purkiss, chief operating officer of SIS, added that Conall had shown that he was a product expert and that he has a keen commercial sense. This will allow us to lead the market in delivering high-quality products to SIS’s growing list of partners.

We’re thrilled to have him in this role. He will be able to build on the momentum that our racing offerings has generated over recent months while adding value to our rights partners and customers.

SIS broadcasts over 35,000 greyhound and horse racing events annually. The action is from 170 different tracks and 8760 hours are produced for the global betting operators.