Nigeria has traditionally been a sports-driven market with a large land-based component. However, the EveryMatrix Slot Trumps Series shows that there is a potential for growth in Nigeria’s online gambling market.
South Africa dominates the gaming market of Africa. Nigeria, with its young population and increasing internet penetration, is poised to be the largest gaming market in Africa.
Mchezo Ltd’s Olabimpe Akingba noted that this had resulted into a growing gaming sector during a recent dive deep into the market. The latest EveryMatrix Slot Trumps Dashboard shows the engaged player base Nigeria has to offer.
Know Your Customer: Slot Trumps Nigeria
Nigeria’s low average stakes are a good indicator that the market is still very young. EveryMatrix tracked the 20 top games, and the average stake was EUR0.14. This is the second-lowest in the SlotTrumps series after Germany.
It’s a very engaged audience. Nigerians spend the most time on Slot Trumps, with an average of 14 sessions per 90-day period.
Dashboard shows that they are playing more but betting less. The average number of bets placed per session by the top 20 is 69, which is similar to Colombia’s 75.
What slot games do Nigerians play?
The EveryMatrix Slot Trumps Series has seen classic themes top the list of slots for the first time. 4% of all the games are based on these themes.
Animal-themed titles also do well in Latin American markets, while Asian titles, like Brazil, are (surprisingly) popular.
In a market with frequent gamers, the free spins bonus is by far the most common. EveryMatrix claims that this correlates to the number of sessions per player; more spins mean more time spent playing. The low volatility slot machines also do better with Nigerian players, and this is the lowest-volatility segment in the entire series.
You can view the complete Slot Trumps Nigeria Dashboard by clicking here.
