Caesars’ new Horseshoe Online Casino brand has continued its rapid expansion across North America’s online gaming markets by entering New Jersey.
As of Nov. 20, the formerly retail-only brand is now live with online casino in all of Michigan, Pennsylvania, West Virginia and New Jersey, as well as the Canadian regulated provincial market of Ontario.
Caesars Digital only took the Horseshoe platform online for the first time in early October by entering Michigan to add another skin to its multi-brand strategy in North America.
The company markets described the Horseshoe brand as “appealing to the savvy gambling customer.”
Caesars operates 10 Horseshoe destinations across the continent and now aims to extend the branded experience into the online gaming vertical. The digital platform offers casino games featuring Horseshoe iconography, high-limit slots, specialty table games and an expanded library of progressive jackpots. It also features a collection of exclusive, Horseshoe-branded custom gaming titles from Caesars’ gaming studio partners such as Games Global, AGS, Bragg Gaming and Design Works Gaming.
Horseshoe seen as supplementary iGaming brand
In first announcing the planned rollout during the company’s Q2 earnings call in July, Caesars Digital President Eric Hession said the expectation is not that it will compete with the flagship Caesars brand.
“I also would temper the expectations,” Hession said at the time. “Horseshoe is a great brand, and we feel like it’s going to resonate with a lot of customers. But Caesars is even a better brand. And quite frankly, that’s going to be the flagship app that we have, and it’s got a year’s lead over the Horseshoe.
“So I would expect the Horseshoe to perform very strongly, but I don’t think it will command the market share that Caesars will.”
Caesars’ portfolio of online gaming platforms now includes Horseshoe Online Casino, Caesars Palace Online Casino, Caesars Sportsbook & Casino, Tropicana Online Casino, Harrah’s Online Casino and WSOP.com.
