Sportradar is aiming to enhance the user experience for bettors with plans to bring an innovative product to a new betting market.
The Switzerland-based data aggregator has announced plans to launch micro markets for tennis adding to its existing markets for soccer and table tennis. Sportradar is enhancing its portfolio of products with micro markets to create additional revenue streams for operators. The micro markets also provide a new and unique wagering experience.
“The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis,” said Sportradar SVP Odds Services Karl Danzer.
Sportradar will debut its micro markets for tennis with the help of the Association of Tennis Professionals (ATP). The company will introduce micro markets for ATP matches in October through an exclusive partnership with the competition. Sportradar will create roughly 1,500 new wagering opportunities per match through its micro markets.
The markets include: next breakpoint, total shots in a point, next ace and point outcomes.
Sportradar and the ATP recently collaborated to launch Safe Sport, a new service designed to thwart online abuse against pro tennis players. The two entities also teamed up with Tennis Data Innovations to create the athlete abuse prevention program.
Sportradar expands reach
The growth of Sportradar’s micro markets comes after the company announced the integration of its live data and betting content into social media advertisements. Sportradar is leveraging its ad:s paid social marketing service to integrate its content and live data.
The move will allow Sportradar to improve efficiency and value for its online gaming clients.
Sportradar generated $310.7 million in revenue in Q2 2024, a 29% increase year-over-year. The results were led by the company’s Betting Technology & Solutions business. It reported $255.7 million in revenue during the quarter, a 30% uptick compared to Q2 2023.
