Playbonds, a distinguished iGaming operator, has signed an agreement with Altenar, a prominent software provider.
This move has helped Altenar expand its market presence in LatAm. In the scope of the new agreement, Altenar will provide its top–notch, highest–quality sportsbook software to Playbonds. Altenar and Playbonds had initially planned to concentrate on specific markets in Latin America. However, after witnessing inaugural commercial success, they now aim to expand their companionship across the continent.
Having been in operation for over a decade, since its launch in 2011, Playbonds has emerged the status of most seasoned online operators in the region, moreover, it is widely recognized as one of the most reputable brands.
Following the implementation of the agreement, Playbonds will significantly enhance its sports wagering services through Altenar’s extensive range of pre–match and in–play odds, encompassing both regional and international sports such as soccer, basketball, volleyball, and horse racing in Latin America.
Antonino Barra, the Head of Sales at Altenar, expressed his excitement about the agreement, stating:
We are delighted to collaborate with Playbonds and offer them our exceptional and innovative sportsbook. This expansion into a new regulated market is a significant achievement for us, and we are grateful for the opportunity to launch with one of the top operators in the region. We believe that this partnership will help us further expand our presence in LatAm as we progress into 2023.
Pablo Bonifacich, the Chief Technical Officer of Playbrands Group, expressed his excitement about the agreement, uttering:
Bringing sports betting to our local players is a significant milestone for us, and partnering with one of the world’s top sportsbooks is a monumental achievement for Playbonds.
He further added:
With over a decade of experience in the industry, we have emerged as one of the leading operators in the region. This collaboration with Altenar will undoubtedly be immensely advantageous for us and our companion.
In recent years, Altenar has received consistent fame for its outstanding services, with several award wins. With licenses across 13 prominent global markets, the provider has cemented its position as the preferred sportsbook provider for numerous leading operators.
