ALT Sports Data is diversifying its portfolio of partners through a partnership with women’s professional sports league provider.
The California-based sports trading and customer data provider has secured a multiyear partnership with Athletes Unlimited to distribute sports betting data for the network of women’s professional sports leagues. The globally exclusive deal covers all of Athletes Unlimited sports leagues which include basketball, lacrosse, softball and volleyball.
In 2024, Athletes Unlimited hosted more than 125 live games across North America.
“We’re incredibly proud to partner with Athletes Unlimited,” said ALT Sports Data co-founder and CMO Todd Ballard. “Women’s professional sports are growing at an unprecedented rate and Athletes Unlimited’s multi-discipline leagues provide an ideal platform for an innovative and immersive sports betting experience.”
ALT Sports Data’s partnership with Athletes Unlimited adds to recent expansion efforts.
Earlier this month, the data provider landed a deal with Abelson Info to provide official pre-match and live betting markets. The partnership provides Abelson’s network of operators with access to ASD markets for sports including the World Surf League, Bare Knuckle Fighting Championships and Street League Skateboarding.
ALT Sports Data also recently teamed up with Malta-based gambling brand Betway adding to a portfolio of operator partners that also includes DraftKings and FanDuel.
