WagerWire is partnering with a Tennessee sportsbook to provide players with access to unique media services and an innovative marketplace.
The California-based company has announced a partnership with Action 24/7 to launch ActionWire, an open secondary marketplace where bettors can buy and sell previously placed sports wagers. The first-of-its-kind deal allows Action 24/7 users in Tennessee to buy and sell bets through a marketplace integrated into the sportsbook’s app.
“Our mission is to empower bettors and unlock value for operators, so we are thrilled to be working with the team at Action 24/7 that also live by these principles and go above and beyond to cater to their passionate local fanbase in the Tennessee market,” said WagerWire CEO Zach Doctor. “This marks another important milestone for our company as we bring our solution to the licensed OSB market following the great results we’ve seen so far in other forms of real money gaming.”
Action 24/7, a Tennessee-based operator, will also leverage WagerWire’s media services to provide its players with the most up-to-date information regarding the marketplace. The inclusion of WagerWire news secures potential buyers on ActionWire while providing brand awareness for the company. Action 24/7 and WagerWire will also collaborate on marketing across social media channels and YouTube.
WagerWire adds new investors
The sports betting wager and DFS entry marketplace has landed a deal with Action 24/7 after securing investments from new members of its investor portfolio.
Earlier this month, Wire Industries Inc., WagerWire’s parent company added Defy the Odds co-founder Paris Smith, investor Danny Moses, Pinnacle co-founder George Molsbarger and VC firm GoodPaper Ventures as new investors.
The group joined a portfolio of existing investors that includes Betr co-founder Joey Levy’s 305 Ventures, Simplebet co-founder Scott Marshall and investment fund Eberg Capital. In 2022, Wire completed a $3 million funding round led by Eberg Capital.
