What markets are the hottest around the world? Find out in Pentasia’s overview of trends and demands across key territories and regions.
Read chief people officer Sarah Kane’s argument for devising – then living – company values here.
Jump to: Regional overviews
Europe
North America
Asia
Rest of the World
Jump to: Country snapshots
Brazil
Germany
Malta
Romania
Singapore
Spain
United Arab Emirates
UK
USA
Europe
The UKGC white paper has been published, but the igaming sector awaits the accompanying legislation, with other countries likely to follow the UK’s lead. Tech hubs in Eastern Europe, including Romania and Bulgaria, have established physical offices while allowing remote work within these countries. Turnkey scalable teams provided by the likes of Cohort Teams are gaining popularity. Major hubs like Malta and Gibraltar show stability, with limited fluctuations in activity.
North America
There have been high expectations surrounding the prospect of several major states legalising online casino in the current year. However, only Rhode Island ultimately passed the legislation, bringing the total number of legal igaming states to seven (with Rhode Island’s igaming going live in April 2024). Meanwhile, last year’s Ontario legislation has transformed it into a highly competitive market.
Asia
Singapore continues to experience growth, driven by the Gambling Control Act 2022 and the Gambling Regulatory Authority of Singapore Act 2022 passed last year. This market is poised for expansion, especially as it emerges from
the uncertainties of the Covid era. Live dealer games and live casinos have gained popularity in the region. Moreover, sourcing remote talent remains viable, seamlessly integrating into
other operations.
Rest of the world
The spotlight is on LatAm, with Brazil at the forefront, legalising sports betting and triggering a surge in hiring activity. Colombia is also making inroads. Africa is often hailed as the next major igaming market, driven by a growing population and rapid internet adoption. South Africa’s online gambling bill, introduced last year, catalysed numerous operators’ entry into this market.
Brazil
Hiring in Brazil has grown substantially this year and the excitement surrounding the market suggests that growth is here to stay.
Germany
Regulatory challenges have contributed to slow growth in this market but change is potentially on the horizon.
Malta
The influx of new talent to the island has slowed but this major gaming hub continues to thrive.
Romania
Despite tech layoffs, hiring in the ‘Tech hub of Eastern Europe’ has demonstrated resilience and strengthened throughout the year.
Singapore
Opportunities for growth are still to be found in this region, with revenue continuing to rise in the post-Covid era.
Spain
New responsible gambling measures have created some challenges but the market continues to show signs of growth.
United Arab Emirates
The establishment of a new gambling regulator has been a catalyst for increased activity in this highly profitable region.
UK
The UKGC white paper was finally published this year but the sector is still in limbo as it waits for legislation.
USA
Legislation for online gambling did not progress as anticipated this year but there’s optimism for its success in the new year.
Next up, you’ll see the full breakdown of industry salaries by function and role.
