New week, new interview from TheGamblest! This time, we feature Svetlana Kirichenko, the Head of Marketing at Slotegrator.
In this interview, Svetlana discusses the company’s history, recent market milestones, and what sets it apart from competitors. She also shares her vision for Slotegrator’s marketing strategy and relationships for the year, and talks about their latest products and services.
TheGamblest: Svetlana, let’s first talk about Slotegrator’s history. Can you give us a short overview of its background and the main services that satisfy your clients during these years?
Svetlana: Certainly! Slotegrator, established in 2012, has already earned itself a name within the iGaming industry by providing online casino and sportsbook operators with innovative business solutions. Since then, we have experienced tremendous growth. With a global team of more than 300 committed professionals, we dedicate our time and energy, to ensuring that all work done matches the quality of service standards.
With our range of variety, we provide solutions to match the client’s requirements. The Turnkey online casino solution allows operators to start their casinos from the ground up.
Our APIgrator solution allows the integration of over 17,000 titles from more than 100 certified providers into online casino platforms. The same attention to detail has been applied to our Telegram casino – a new kind of gambling platform, available through the popular mobile application. It allows another segment of users to experience all the benefits we offer through this widely-used combination with an alternative access way.
What’s more, we have been getting established to serve the evolving market, releasing even more products like Moneygrator, Partnergrator, and Sportegrator. Our company also provides its clients with license acquisition, promotion, and advisory services, ensuring their iGaming business is ready to go.
TheGamblest: What are the main aspects where Slotegrator distinguishes itself from other companies in the industry?
Svetlana: Slotegrator prides itself on being a unique, full-scope developer for any business task at hand.
We have any solution that an operator needs, whether seasoned or new.
Building a new platform from the ground up? That is where we come in with our Turnkey solution. Want to enrich your platform with games? This is the problem that the APIgrator solution can help deal with. Need help with legal issues? Our legal team will ensure your business remains compliant. Slotegrator is a one-stop shop for the iGaming business.
Our commitment to offering the best value in the market does not stop at providing effective, high-quality solutions. Our services are modular and scalable, allowing us to tailor them precisely to our clients’ objectives and deliver them quickly, with zero hassle.
With such flexibility as well as customer-first thinking, the company has been able to cater to an array of different client needs and progress with its platforms.
TheGamblest: What particular features are being added to Slotegrator’s game aggregator to make it more operator-friendly and helpful, and how is the company improving it to expand into other markets?
Svetlana: Slotegrator is enhancing its game aggregator, APIgrator, to be more operator-friendly and effective. APIgrator provides over 17,000 certified games from more than 100 licensed developers. This system enables operators to integrate a wide range of games into their platforms, reducing the need for multiple vendor contracts.
APIgrator includes various game types such as slots, live dealer games, poker, other card games, casual games, and virtual sports. It also offers tools like jackpots, bonuses, tournaments, and other promotions from game providers to aid in player retention.
The platform is regularly updated with new games and additional providers, ensuring a consistent quality of service. Working with certified and licensed developers ensures the security and reliability of the software.
Slotegrator is also expanding its partner network globally, allowing adaptation to new markets and providing a diverse selection of gaming content.
TheGamblest: What tactics is Slotegrator using to ensure that its game aggregator satisfies the various requirements of operators across multiple markets?
Svetlana: At Slotegrator, we know that operators in different markets have unique needs and preferences. To meet these needs, we start by digging deep into market research. This helps us understand what players in various regions want, so we can offer games that resonate locally.
Compliance is key for us. We partner with certified and licensed developers to make sure our games meet local regulations. This builds trust with operators and players, assuring them that our games are safe and fair.
Our game collection is varied, featuring everything from slots to live dealer games, poker, and virtual sports. This variety means there’s something for everyone, no matter their taste in games. We’ve made integrating APIgrator as seamless as possible, minimizing downtime and ensuring a smooth transition for operators.
To keep players engaged, we offer tools like customizable jackpots, bonuses, and tournaments. We listen to our clients and regularly update our platform with new games and features based on their feedback. Plus, our 24/7 technical support ensures any issues are quickly resolved, maintaining a high level of service quality.
This comprehensive approach allows us to not just meet but exceed the diverse requirements of operators across multiple markets, delivering exceptional gaming experiences.
TheGamblest: As we already know, Slotegrator also helps operators with the licensing process. Can you elaborate on the work that you do for operators, and how this has become one of the strongest services you provide?
Svetlana: Absolutely. At Slotegrator, we recognize that obtaining a casino license is crucial for operators, as it not only allows them to legally launch and operate online and land-based gambling businesses but also enhances their legitimacy and credibility. We provide a comprehensive, A-Z package of solutions for gambling license acquisition across multiple jurisdictions, making the process straightforward and efficient for our clients.
Slotegrator helps operators avoid legal trouble and stay compliant by ensuring their licenses meet all applicable statutes. This not only keeps them from being non-compliant but fuels customer trust and loyalty, demonstrating that their platform fully adheres to local laws.
Having a legal team of highly qualified, experienced, and skilled lawyers plays a major role in making the license acquisition process with Slotegrator smooth and quick. Their expertise and dedication make this one of our strongest services, giving clients the confidence and support they need to build and expand their gambling businesses.
TheGamblest: Concerning licensing, how does Slotegrator make that process easier for operators, and what are the main advantages of using your assistance to obtain licenses?
Svetlana: Slotegrator takes the difficulty out of the licensing process for operators by providing them with a full package that contains what is required for gambling licenses in various jurisdictions. On a free consultation with a legal team, we start by discussing the preferred markets and specific requirements with our clients, then draw up an individual plan to obtain the needed licenses.
This information provides obvious benefits to our clients’ business, allowing them to venture into new, profitable markets through the regulatory gates. This, in turn, allows their businesses to grow even more quickly while abiding by the law.
When we say that we can take care of the licensee’s compliance with the regulator’s requirements, we mean that they can rely on us to keep them away from any legal disputes.
Our legal team of highly experienced lawyers helps gather all the necessary documents and certifications to meet the requirements of the chosen jurisdiction. By handling the entire process for our clients, we obtain the licenses they need quickly and efficiently, allowing them to focus on launching and running their legitimate gambling business.
TheGamblest: Can you also mention the primary jurisdictions you support the licensing process, and in your experience which jurisdiction is the most difficult to get a license from?
Svetlana: At Slotegrator, we assist clients in securing online gaming licenses in jurisdictions that are the most beneficial for operators: Anjouan, Curaçao, Kahnawake, and the Isle of Man.
The difficulty of obtaining a license depends on what market the operator wants to enter and what operations to conduct. Getting a gambling license in the UK can be quite challenging, and here’s why. The UK Gambling Commission (UKGC) is known for its strict regulations to ensure everything is fair, secure, and responsible. They don’t just hand out licenses; you have to go through a thorough vetting process. This means proving that you can protect players, manage finances properly, and follow advertising rules. While it might feel like jumping through hoops, this process ensures that only the best and most responsible operators can enter the market.
Once you have the license, it’s a big deal – it boosts your credibility and trustworthiness among players. So, even though it might be tough, getting licensed is a smart move for any serious operator looking to make a mark in the iGaming industry.
TheGamblest: Svetlana, we’d love to hear about your journey. How did you get started in the iGaming industry, and what has your experience been like so far?
Svetlana: I joined the iGaming industry six years ago, and keep finding it more and more fascinating! The industry is definitely changing, although it has always been rapidly evolving and innovative, currently we see more innovations coming up with implementation of new technologies such as AI, for example. It is a pleasure noticing more events appearing and new countries implementing regulations of the industry. I am sure more great tings are waiting for us in the future!
