This time, we are excited to feature in our interview Dario Jurčić, the CEO of NSoft.
In this interview, Dario shares insights into the company’s history, its most sought-after products and services, and what distinguishes NSoft from its competitors. He also discusses the launch of the next-generation sportsbook, the success of the Crash Cash game, and what made it so popular.
TheGamblest: Dario, let’s start with a brief look at NSoft’s path during these long years. As the CEO, can you give an overview of the company and talk about the most demanded services that consistently satisfy your client base?
Dario: NSoft has always been about pushing the boundaries of innovation and providing unparalleled quality in the betting and gaming industry. From our early days, we focused on understanding our clients’ needs and delivering solutions that exceed their expectations.
Our journey has been marked by continuous growth, not just in terms of our product offerings but also in our capacity to adapt to the evolving landscape of the iGaming sector.
Our most in-demand service revolves around our platform, Seven, which has been meticulously developed to provide a comprehensive and adaptable solution for operators worldwide.
The Seven platform is the backbone of our offerings, designed to integrate seamlessly across multiple channels, whether online, mobile, or retail. It supports a wide range of products and services, allowing operators to manage all aspects of their business from a single, centralized system.
This platform is known for its flexibility, scalability, and ability to support a vast array of third-party integrations, making it a versatile choice for operators looking to expand their market reach and enhance player engagement.
In addition to our platform, our standout products like the NextGen Sportsbook and our virtual games, particularly the iconic Lucky Six, continue to be highly sought after by operators.
The NextGen Sportsbook represents the next evolution in sports betting, offering advanced features such as Multifeed capabilities and centralized control to deliver a dynamic and tailored betting experience.
Meanwhile, Lucky Six, our most recognized product, has become synonymous with engaging gameplay and player loyalty, earning acclaim worldwide for its unique format and immersive experience.
Our success is rooted in a deep commitment to customer experience, quality, and continuous innovation. By offering tailored solutions that drive business growth and enhance operational efficiency, we have built long-lasting partnerships based on trust and mutual success.
TheGamblest: Could you introduce the tech advancements behind NSoft’s most recent next-generation sportsbook release and what are the best features you can highlight?
Dario: Our next-generation Sportsbook represents a major leap forward in sports betting technology. It’s built on a highly scalable and modular architecture, allowing operators to customize their offerings based on specific market needs and customer preferences.
The platform leverages advanced data analytics and machine learning algorithms to optimize odds and enhance risk management, providing a more dynamic and responsive experience.
One of the standout advancements is the platform’s Multifeed capability, which allows operators to seamlessly integrate and manage multiple sports betting feeds – from traditional sports to esports and horse racing – on the same ticket, whether in pre-match or live mode.
This flexibility enables operators to tailor their offerings to different market conditions and customer preferences, maximizing both engagement and profitability.
Another key feature of NextGen is its fully centralized control system, which reduces operational workload and costs by allowing all operations to be managed from a single point. This is complemented by the VAIX AI-driven personalization module, which delivers customized betting recommendations, enhancing the user experience by catering to individual player preferences.
Moreover, the inclusion of our in-house Vision AI technology elevates the platform’s risk management capabilities. Vision offers advanced surveillance and video management systems that use facial recognition to detect and monitor high-risk players across multiple locations. This integration allows operators to proactively adjust risk settings for specific players or bet shops, thereby minimizing potential losses and enhancing security.
In addition, the NextGen Sportsbook supports a true omnichannel experience, ensuring consistency across retail, online, mobile, and terminal environments. This adaptability, combined with our comprehensive range of player engagement tools such as Cash Out, Edit Bet, and Bet Builder, positions NextGen as a leader in the market, providing a sophisticated, flexible, and secure betting environment that meets the diverse needs of our global client base.
One of the standout features is its speed and stability. We’ve invested heavily in ensuring that our Sportsbook delivers the fastest betting experience in the market, with near-zero downtime.
TheGamblest: What was the main goal you wanted to achieve by launching your next-generation sportsbook?
Dario: The primary goal was to redefine what operators and players expect from a Sportsbook platform. We aimed to provide a tool that is not just robust and reliable but also highly adaptable to future needs.
With the next-generation Sportsbook, we wanted to create a platform that could serve as the foundation for our clients’ success, enabling them to differentiate themselves in a highly competitive market.
By focusing on speed, flexibility, and a superior user experience, we believe we have set a new standard in the industry that will help operators drive engagement, reduce churn, and maximize revenue.
TheGamblest: With the awaited Crash Cash game launch, what do you believe will be the key factors driving its success, and what makes it unique from other crash games?
Dario: Crash Cash stands out due to its unique combination of engaging gameplay mechanics and a visually distinctive style that pays homage to the early days of gaming with its pixelated graphics.
The game is designed to be simple yet captivating, with a focus on providing a thrilling experience every time a player engages. What will drive its success is the social component integrated into the gameplay, allowing for shared experiences and interactions among players. This, coupled with a flexible RTP model and the inclusion of unique bonus rounds, ensures that players are always met with new challenges and opportunities.
Unlike other crash games that primarily focus on online platforms, Crash Cash has been optimized for both online and retail environments, offering a unified experience across different channels. This multi-platform approach is a key differentiator, catering to a wider audience and providing operators with more opportunities to engage their customers.
TheGamblest: How does Crash Cash’s move to an online platform fit into NSoft’s broader multi-platform strategy, and what can players expect from the game across different channels?
Dario: Moving Crash Cash to an online platform is a natural extension of our multi-platform strategy, which aims to provide a cohesive gaming experience regardless of where the player chooses to engage.
By offering the game online, we’re reaching a wider audience and providing a familiar, yet enhanced, experience for those who prefer playing from the comfort of their home or on the go.
Players can expect the same high-quality gameplay and visual style across all channels, with the added convenience of seamless integration between retail and online platforms. This ensures that players who enjoy the game in a physical setting can continue their experience online, maintaining their engagement.
The game is designed to be flexible and adaptable, making it equally appealing whether you’re playing on a high-end gaming machine in a casino or on your smartphone.
TheGamblest: In addition to providing software, NSoft has a betting terminal manufacturing facility through Stark Solutions. How does this dual capability enhance your offerings and help your partners?
Dario: Our dual capability of offering both cutting-edge software and high-quality hardware through Stark Solutions sets us apart in the industry. It allows us to provide a comprehensive solution that covers all aspects of our partners’ needs.
By manufacturing our own betting terminals, we have complete control over the integration between hardware and software, ensuring a seamless user experience that is difficult for competitors to match.
This also allows us to be more responsive to market demands and rapidly iterate on our products. For our partners, it means fewer headaches and a single point of contact for all their needs.
They can trust that the hardware is perfectly aligned with the software, leading to more efficient operations, reduced downtime, and ultimately, a better experience for their customers. It’s all about providing a fully integrated solution that drives efficiency and maximizes profitability.
TheGamblest: What trends do you expect in the future in the sports betting industry, and how is NSoft positioned to lead or adapt to these changes, especially with products like the next-generation sportsbook?
Dario: We expect the sports betting industry to continue evolving rapidly, with a strong focus on personalization, mobile engagement, and the integration of emerging technologies like AI and machine learning. Players are increasingly looking for more immersive and tailored experiences, which means operators need to be agile and innovative to meet these expectations.
NSoft is well-positioned to lead in this environment due to our commitment to continuous innovation and our ability to adapt quickly to market changes. Our next-generation Sportsbook is just one example of how we’re leveraging technology to provide a superior user experience.
By focusing on speed, stability, and scalability, we are enabling our partners to offer a more personalized and engaging product. Moreover, our investment in AI-driven analytics and customer insights tools ensures that we’re always at the forefront of understanding and meeting player preferences.
TheGamblest: Dario, our readers would like to know more about you personally. How did you enter the world of iGaming, and how did your experience begin?
Dario: My journey into the industry began with a passion for gaming itself. Early on, I ran a gaming café, which taught me valuable lessons about customer service and business operations. This hands-on experience gave me unique insights into the gaming world and the kind of engagement that players seek.
After completing my education, I ventured into the corporate world, where I gained experience in a more structured business environment, particularly in banking. However, my passion for gaming and technology eventually led me back to the gaming sector.
At NSoft, I found an opportunity to combine my entrepreneurial spirit with my corporate experience, helping to shape the company’s strategy and drive growth. It’s been an incredible journey, and I’m proud of how far we’ve come as a team.
Gaming, for me, is not just a business but a way of life – it’s about creating experiences that people love and remember, and I’m excited to continue pushing the boundaries of what’s possible in the industry.
