Here we are with a new iGaming Talks edition with BGaming Chief Executive Officer Marina Ostrovtsova.
During this interview we will discuss BGaming’s crucial role and its standing in the industry, the new markets where the company plans to expand, existing and upcoming partnerships and projects. Stay with us for more interesting interviews with industry figures.
TheGamblest: Marina, we are excited to welcome you at our e-interview. Let’s start with BGaming’s standing in the industry at the moment, and what exactly sets the company apart from other suppliers.
Marina: Thank you! I’m excited to be here and talk about BGaming. Right now, BGaming is in a strong position within the iGaming industry, and I can say that we’re beyond an iGaming content provider. We’ve grown into a dynamic and player-centric game developer, publisher, and trusted partner with a global presence.
What really sets BGaming apart is our focus on true entertainment. We’re not just about making games — we’re about creating experiences. Our team is always looking to push the boundaries, combining innovation with data-driven insights to develop games that players love. We focus on understanding what players want and delivering it in a way that feels fresh and engaging.
BGaming’s game portfolio of over 150 games is diverse and mobile-optimized, offering everything from video slots to poker, casual games, and more. All our titles are high-quality, certified, and designed to be fun and easy to play. Additionally, BGaming offers a range of promotional tools that help our partners enhance their offerings and boost mission-critical business metrics.
What’s also unique about BGaming is our collaborative spirit. We work closely with everyone in the iGaming community — players, streamers, online casino operators, affiliates, and industry experts. By doing so, we’ve built a network that allows us to provide top-notch services and truly enjoyable gaming experiences worldwide.
TheGamblest: Lithuania, Slovakia, and Bulgaria are some of the latest locations where BGaming has expanded. What was the motivation behind these strategic updates, and what other markets you plan to enter?
Marina: Our recent expansion into Lithuania, Slovakia, and Bulgaria is part of a broader strategy to grow in key markets worldwide. BGaming is focused on expanding our presence, so I can also mention our entry into the Armenian market through a partnership with Adjarabet, as well as our rapid growth in Romania with Maxbet and Skywind Group.
Right now, Latin America, especially Brazil, remains a top priority for us, just as it was a year ago. We’re also putting a lot of effort into expanding into the Spanish market. Each country offers something unique, and we approach each one with careful attention. We take the time to understand the local culture and preferences to tailor our approach and work deeply within each region.
TheGamblest: BGaming has developed one-of-a-kind marketing tools, encompassing B-Rush Challenges, that have shown amazing results. Can you unveil more about the impacts the tools have on client retention and what are your next steps concerning this?
Marina: Sure! Our B-Rush Challenges have been a game-changer for our partners, helping online casinos re-engage their existing players while effortlessly attracting new traffic. What makes this tool so effective is its simplicity — it’s easy for operators to integrate, and players can start participating right away without any problem.
B-Rush Challenges are designed to keep players excited and active, which naturally boosts retention. They help online casinos promote their branded games and prevent bonus misuse, with BGaming handling everything — from setting up the challenges to managing processes and distributing prizes. And we’ve seen great success already! In July we completed 13 challenges with close to 7,000 players involved, leading to a notable increase in bet volume. Sounds impressive, right?
Looking ahead, BGaming plans to introduce new features like Social Casino Support and Autopayments, which will enhance the functionality and automation of our challenges. We’re also focused on attracting more partners and streamers to participate in these challenges, making them even more engaging and widespread.
TheGamblest: With one of your most recent partners, Casinolytics, you have launched the Aztec Clusters game. What benefits do collaborations like these bring to BGaming, and what can customers anticipate from more collaborations?
Marina: We’re really excited about our collaboration with Casinolytics on the Aztec Clusters online slot. Working with experts like them brings huge benefits to BGaming. Their deep understanding of streamers and player behavior was crucial in creating a game that’s entirely data-driven. Casinolytics provided valuable insights into player preferences and user experience, which helped us shape fully data-driven Aztec Clusters slot to meet the evolving demands of players and stay ahead of industry trends.
Collaborations like this not only spark innovative ideas but also allow us to create exceptional experiences for players. They push us to explore new possibilities and set new standards in the iGaming world. Looking ahead, we’re continuing to work with Casinolytics, as well as other partners, to bring even more exciting projects to life. In fact, we’ll soon be launching a game featuring a celebrity in partnership with Roobet and Casinolytics, so there’s plenty more to look forward to!
TheGamblest: BGaming has developed branded titles for popular operators such as BetConstruct, Blaze, and Roobet. What key factors do you consider when developing branded games and how do these partnerships benefit your company?
Marina: When developing branded titles for operators like BetConstruct, Blaze, and Roobet, we focus on several key factors. First and foremost, we dive deep into data collection and analysis. At BGaming, we study players’ behaviors, preferences, age groups, locations, and playing patterns. This data-driven approach allows us to create games that are highly relevant to the specific audience of each online casino, ensuring the gaming experience resonates with their players.
Of course, branded and customized content isn’t new in the iGaming industry, but it has proven to be very effective. In a market where players have so many choices, offering exclusive content is crucial for reactivating and engaging users. It’s a win-win situation: operators get to attract more players with unique games, and we, as game developers, gain valuable exposure for our content.
Our partnerships with prominent operators have shown the real benefits of this approach. They have seen a GGR boost, better player retention, and an enhanced brand image thanks to the customized games we’ve developed for them.
TheGamblest: Supporting initiatives such as the Youth Chess Center and the Brazilian Institute of Arts was a new step forward. Can you tell us what was the main goal behind and are there other initiatives you plan to support?
Marina: At BGaming, we believe in going beyond just business. About a year and a half ago, we launched our creative project, “When Art Meets Gaming,” which not only highlights creativity but also helps support local artists financially. This project inspired us to expand our efforts beyond just art collaborations.
For example, ahead of SiGMA Americas in São Paulo, we decided to support the A7MA Galeria Institute, a contemporary space dedicated to promoting art in the city. Our donation helped the institute with its needs and supported activities that inspire children to embrace art. The children even had the chance to paint murals on their house facades with art educators from the A7MA Institute.
More recently, we also provided financial support to a youth chess club in Warsaw to help promote chess and support young people in their development. We want to be a socially responsible company, not just focusing on business but also on helping those in need and supporting social projects.
In September, we’re exploring new opportunities for charity and support in Lisbon. Our goal is to continue making a positive impact wherever we can.
TheGamblest: Can you spoil some of your upcoming projects that will be launched in the future, and what expectations do you have?
Marina: We have some exciting projects coming up that I’m happy to share! Our next big initiative is a new art collaboration with a Portuguese artist as part of our creative project, “When Art Meets Gaming.” This will be showcased at the SBC Summit in Lisbon this September. The artist will be reimagining some of our popular game characters in his unique style. These artworks will also be featured on our exhibition booth and branded gifts for our partners.
In terms of our main product — games — we have some thrilling releases on the way. Very soon, we’ll be launching a horror-themed slot called Kraken’s Hunger. Also, in September, we’re releasing a game featuring a celebrity, created in partnership with Roobet and Casinolytics.
We’re also continuing to enhance and develop BGaming’s promotional tools, like Drops and Challenges, to keep offering innovative ways for our partners to engage their players. We have high expectations for these projects, and we’re confident they’ll resonate well with our audience.
TheGamblest: Marina, being part of such an active industry like iGaming, how do you manage to find time for your personal life and hobbies?
Marina: I love this question so much, and I have a very simple answer: this is not just a job; it’s a lifestyle.
I think this mindset can be applied to the iGaming industry in general. This is entertainment, and you need to acknowledge that.
There are a lot of events happening nowadays. Let’s say when we go somewhere far with the team, we at BGaming always try to make these events an experience. After two or three hard-working days at the exhibition (and those engaged with us during these days know what that means), we always take an extra day to recharge and do something fun together. It’s become a tradition, and it’s something you never get tired of.
