Product Madness is a company that was founded in the middle of 2007 by two individuals who graduated from Stanford University with MBA degrees. Their goal was to become a leading publisher of social applications and games. Starting from mid-2009, they shifted their focus to Social Gambling games and have successfully released 10 titles in this genre. The company generates revenue by selling virtual currency and virtual goods within their own applications, as well as through their business-to-business activities. Since its establishment, Product Madness has been installed and used by over 100 million users. Every month, more than 1 million unique users interact with their products, and on a daily basis, more than 250,000 users play one of their games.