MDI was founded in 1986 and has been focused on creating and promoting entertainment-based promotions for the global lottery industry since 1996. They specialize in developing lottery games based on popular entertainment and pop culture icons. MDI’s Licensed Property Games Division has expanded to include over thirty well-known brands, for which they hold exclusive lottery marketing rights. They have worked with over 30 lotteries in the US and Canada, and have also introduced games in France, Ireland, and China.