Lyceum Media is a PR and special events agency based in London. They have been specializing in igaming since 2002. The company’s PR experts work with igaming suppliers and operators to create strategic public relations campaigns and develop stories with targeted messages. These campaigns aim to generate media exposure, which in turn supports customer acquisition and organic SEO programs. The Lyceum team has established relationships with various igaming and lottery media outlets, both B2B and B2C. They distribute news through online and social media channels and pitch to magazine editors and writers.