GameSparks is a gaming platform that allows operators to easily integrate and manage social engagement and retention mechanics in their games and services. It specializes in casual and social games and offers advanced player management capabilities that can be integrated with popular social platforms. The platform is open, scalable, and customizable, making it perfect for building your own backend capability and integrating with existing components. It offers various social and messaging features to enhance player retention and engagement. GameSparks also provides monetization features such as wagers, in-app purchases, and currencies to help increase revenues. It is compatible with multiple platforms and already supports millions of players, making it an ideal choice for combining real-money and casual gaming strategies.