bwin.party was created in March 2011 through the merger of bwin Interactive Entertainment AG and PartyGaming Plc. This merger has allowed the company to offer a wide range of online gaming products, including sports betting, poker, casino, bingo, and soft games. They also offer financial spread betting. The company operates in regulated markets and plans to expand into new regulated markets. They have four main product categories: sports betting, poker, casino, and bingo. Some of their well-known brands include bwin, PartyPoker, PartyCasino, and Foxy Bingo. One of the reasons for their success is that they have their own software, which allows them to stand out from their competitors and quickly adapt to changes in regulations and consumer demands.