Bell-Fruit Games has been in the industry for over 40 years and has a strong reputation. They focus on technology and games design and have a flexible and efficient manufacturing facility. The Bell-Fruit Group consists of three design houses: Bell-Fruit Games, Mazooma Games, and QPS Interactive. They all share the production base in Nottingham. The Group is owned by Danoptra Holdings, who made their initial investment in 1997 and acquired the remaining shares in 2005. Bell-Fruit Games aims to be a center of excellence and innovation in the UK and Europe. They strive to create more successful games than any other company. To achieve this, they recruit and develop the best people and have efficient manufacturing and marketing operations.