William Hill continues its partnership with gaming and betting publisher Checkd Media , who will create a weekly horse-racing programme for operator.
The Inside Track, which is focused on National Hunt racing and will be distributed through Checkd Media’s The Winners Enclosure social channels. It includes the latest views and news about the event.
You can also hear the programme on William Hill, 888’s YouTube channel. It features a number of exclusive boosted betting opportunities up to Cheltenham Day-one on March 14.
Will Tyrrell , Checkd Media Director for UK Media, stated: “The Inside Track” is packed with insights and tips that aims to give racing enthusiasts all the information they need in preparation for next year’s Cheltenham Festival.
The content breakdown features Kate Tracey as the regular host and James Mackie, The Winners Enclosure’s racing analyst, joined each week by a special guest. Sam Twiston–Davies, Andrew Thornton, and Sir AP McCoy have all been confirmed.
After the popularity of the ‘No Tippy Tappy Football’ programme that was shared across Checkd’s Footy Accumulators social channels, the duo decided to increase their partnership.
Former England manager Sam Allardyce . The show covered each round in the World Cup over eight episodes and generated 14.3 million impressions on social media. It also received 1.41 million viewings.
Daryl West Head of Sponsorship and Social at William Hill said that: “We saw through the success of No Tippy Tappy Football what Checkd can do to bring together expert opinions, tips, and insights about major sporting events. With that in mind it was fantastic to be able launch The Inside Track.
We had no hesitation asking Checkd for the production of the show. As we move closer to the largest event in the UK calendar, the content will be very well-received by racing fans.”
