By
Phil
21 Dec 2022
SIS (Sports Information Services) is the largest multi-content provider of live betting 24/7 and has entered into a partnership with 4Racing, a South African rights holder.
This partnership will begin on January 1, st 2023. It marks South African racing’s return to SIS. The coverage includes action at tracks across the country including Durbanville and Fairview as well as Kenilworth and Turffontein.
4Racing is helping to reenergize and revitalize the South African horse racing industry. It has a dedication to transparency and diversity in its relationships, and designs and implements a number of strategies and projects for the improvement of the sport.
This latest agreement reinforces SIS’s commitment to international horse racing. It includes races from Africa, Asia and Europe as well as events from North America, North America and Saudi Arabia.
Conall McSorley is Head of International Horse Racing for SIS. He said, “It’s fantastic to work with 4Racing in order to deliver its action to our valued clients in the UK, Ireland. 4Racing has proven to be a positive and inclusive company that is able to bring about a transformation in South Africa’s racing industry. They also have an impressive team with a diverse range of talents.
We are thrilled to once more be able deliver South African Racing. It also provides us an extra stream of quality content which is certain to be enjoyed by our customers.
Stephen Watson, 4Racing’s Head of Licensing & Broadcast, said that SIS is doing a great job in bringing racing action to international operators. It’s exciting to be a part this content delivery network.
We have done a lot to improve our race product and expand our broadcast reach worldwide. We can maximize our product consumption in Ireland and the UK thanks to SIS’s existing distribution channels. Our credibility with key stakeholders and the trust they have built up with racing parties will allow us to reach the most people.
