Safer Gaming Week’s 2023 edition was its most successful to date, thanks to an increase of social media impressions.
Safer Gambling Week was held from 13 to 19 November. The Betting and Gaming Council released data following the event this year that revealed more than 50 million impressions on Twitter – formerly called X – Facebook and Instagram. The increase was 70% over 2022.
This initiative was run for the seventh consecutive year and generated more than half a millon visits to Safer Gambling Week’s website. The platform offers help to those in need, and also provides advice about safer gambling methods like time limits and deposit limits.
The BGC, BACTA, and the Bingo Association organize Safer Gambling Week. The BGC, the BACTA and the Bingo Association organized Safer Gambling Week in 2023.
Politicians, sports organizations and regulators all supported the campaign this year. Gambling Minister Stuart Andrew MP (pictured), Shadow Gambling Minister Stephanie Peacock, Gambling Commission CEO Andrew Rhodes, Premier League clubs West Ham & Brighton and Gambling Commission Chairman Andrew Rhodes all gave their backing.
Problem gambling is a ‘low and stable’ problem
The record number of impressions, and the website traffic, show how the gambling industry is committed to making sure that millions of people who gamble regularly do so responsibly and in safety.
Safer Gambling Week has helped millions to learn how they can play their favorite game more responsibly and safely. The entire gambling industry should be very proud.
BGC reported that around 22,5m adult bettors in Britain place a wager each month. The BGC described the problem gambling rate among British adults as being “stable and very low”, at just 0.4%.
In a survey conducted by the Gambling Commission and published in this month, fewer young Britons were exposed to gambling advertisements. In the report, it is noted that there was a 10 point drop in 11-17-year-olds’ exposure to gambling ads over the past 12 months. In the last year, 55% of 11- to 17-year olds had seen or heard ads online and offline. In 2022, this was expected to rise to 66%.