Spotlight Sports Group has created a software-as-a-service (SaaS), product line to help more partners in the fantasy and sports betting industry.
SSG converted its products and services to SaaS. It stated that it can be installed quickly, is simple to use, and offers sports businesses “critical engagement instruments that instantly put creative power into the hands of platform managers rather than in the hands of developers”.
The SaaS includes various products, including a games engine and affiliate management services. Smart content modules, tools maker, and DFS lineup generator.
Platform managers can immediately use the product once the SaaS product has been integrated into an existing platform that allows white-label or authentication integration.
SSG says that the SaaS line of its SaaS will enable sports betting and fantasy sports partners to interact with large audiences in multiple markets.
Rick Wolf is the Spotlight Sports Group’s SVP of B2B Partnerships. He stated that “developing our state-of-the-art products into SaaS products was a key component in our innovative, progressive planning.”
“The North American sports betting market is maturing at a rapid rate. It is crucial that we can serve our partners as soon as possible without compromising the quality of our industry-leading products.
“Once they are installed in our partners’ platforms, it is no longer necessary for them to wait on their overloaded queues. Their marketing or creative teams can act on their ideas to create powerful tools or games, and present integrated content or offers with no high-priced development costs.
Spotlight Sports Group’s CEO Mark Renshaw spoke with SBC Americas earlier this week about the company’s entry into America and the lessons learned.