Ben Hurst, an experienced executive, has been appointed vice president for North American Market Expansion by 888.
Hurst’s new role will be to create and implement strategies that will accelerate 888’s presence in this region, especially in the US and Canada.
He will be in charge of leading business development, gathering competitive intelligence, and providing operational strategy, including working with the strategic partner Authentic Brands Group, to further develop Sports Illustrated’s brand presence.
