The gaming data and solution provider Beter announced the appointment of Chuck Robert Robinson to its position as chief revenue officer.
Betersaid the decision to appoint Robinson CRO had “further reinforced” its management. Robinson will be responsible for driving the company’s expansion plans and growth strategy.
Robinson’s new role will include overseeing the sales, marketing, and account management team, while also “enhancing” client service.
Robinson is a business development expert with over 15 years of experience. He has also spent the last 8 years in the gaming industry.
He has worked in previous roles to build sales teams and enter new markets. He also implemented marketing strategies at companies like Symphony Solutions, a digital development company.
Beter CRO to drive market expansion
Beter stated that the company, with Robinson joining the team, is “well-positioned” for continued growth.
Beter CEO Gal Erlich said: “We’re delighted to welcome Chuck to the Beter team as Chief Revenue Officer.” We are confident that his experience in igaming and business development will be crucial in driving our growth strategy.
Robinson said he was “very happy” to join Beter, and work with its brand and professional team.
He said: “I am excited to use my experience to help accelerate the growth of the company and to achieve its ambitious goals to collaborate with market leaders, as well to consolidate its leading position as an provider.”
I am confident that prospective partners will be impressed with the high-quality products of Beter and the cutting edge technology used to offer the best gambling experience for their clients.
Moving the content distribution inside
Beter announced in April that its content distribution would be moved within. This was part of its new strategy for strengthening and expanding its operator partnerships.
Ehrlich said at the time, “We made the strategic choice to take more control of the distribution our content.”
This decision does not reflect the amazing work that our partner has done for us, but it is an opportunity to align distribution strategies with long-term goals.
