By
William
2. January 2023
Jose Javier Marti (COO of Zitro Digital) discusses Zitro Digital’s important investment in digital distribution. He also discusses Zitro Digital’s key milestones.
Our launch of digital video slot games has been our most significant achievement. We had previously offered only video bingo games. It has been possible to launch new video bingo and video slots games for digital markets, while also maintaining market leadership.
Over a dozen titles have been released by the division. Which of the most popular Zitro Digital titles have you enjoyed?
Zitro believes in cross-selling between digital and land-based markets. We only release to digital markets games that we have tested in land-based markets.
We have many video slots games such as Link King and Link Me, which are available today in addition to a large library of video bingos.
How does Zitro Digital translate land-based games into the iGaming marketplace? Please describe the process of development.
Zitro starts with the most successful games in land-based markets. However, the translations to digital platforms require adaptations for the appropriate presentation on tablets and smartphones. This allows them to retain their core gameplay while still being enjoyable.
Some adaptations can be based on ergonomics while others are more suited to digital environments, where features like languages or betting variety, may not always be available in land-based settings.
Do you feel satisfied with how many Zitro Digital titles have been released over the past few years? Are you satisfied with the quality of the strategy or quantity? Will output rise in the next months, now that the division has established itself as a strong unit?
We are committed to increasing the amount of games that we launch every month in all jurisdictions, while maintaining high quality.
Could it be that the market will turn and Zitro Digital will have its games make the move to the land-based sector?
There are many digital functions that can be used to create land-based products. Gamification and promotion tools are two examples that can easily be converted to land-based markets.
Zitro uses the diverse tastes and preferences of internet users to adapt its land-based gaming products to suit their needs.
ICE London, the annual first-ever exhibition has moved to February. Were you able to tell us more information about Zitro Digital’s exhibits at this event?
Our presence at Zitro’s booth in London is a big deal for us. Our latest additions to the portfolio will be presented. We’ll start with the “Emperor”, and then move on to 2 titles from the 88 Link Series. A number of features will be presented for the latest video slots.
What is the company’s plan for next year?
Zitro Digital will exhibit its slots portfolio at FIJMA and G2E, as well as attending SiGMA Malta and SBC Barcelona in 2023.
For 2023, our goals are to expand Zitro digital’s product line and to enter new countries to make Zitro even more of a pillar in Zitro’s business.
