William Hill announced that they have become Aston Villa FC’s official partner in-stadium for the EFL season.
This partnership will see the two enhance matchday experiences for fans by offering betting options inside Villa Park, the Premier League team’s stadium.
Liam McKee , William Hill Director Media & UK Creative, commented “We are thrilled to team up with Aston Villa”
You can always count upon Villa Park for a unique atmosphere. We look forward to enhancing fans’ matchday experience in the coming two seasons.”
In terms of fan engagement there will also be special offers and promotions from William Hill to fans of top-flight sides, such as access to tickets for matches and merchandise.
Nicola Ibbetson is the Chief Commercial Officer of Aston Villa Football Club. She stated: “William Hill have been a leader in their industry, so it was a natural delight to welcome them into Villa Park.”
In August of this year, Villa named Asian betting brand Kaiyun Sports the club’s official principal and official sleeves partner.
The pair also plan to offer fans an “immersive online, offline interactive service”.
