4. January 2023
ICE London 2023 has named YGAM as its official charity partner. This award-winning charity, whose purpose it is to educate, protect and defend young people from gambling and gaming harms, was previously known for being an award-winning charity. YGAM will be the official charity partner of the black tie iGB Affiliate London Awards, which take place at The Troxy on Thursday 9 February 2019.
Stuart Hunter, Clarion Gamin g, confirmed the partnership and stated that “We are thrilled to welcome YGAM in our official charity partners.” YGAM, a progressive organization that is highly respected and well-known by many of the ICE London exhibitors and other stakeholders is YGAM.
“Safer gambling has been a top priority in all the conversations we’ve had with industry professionals. We are thrilled to have the opportunity to leverage the power and platform of ICE London and promote safer gambling.
He said, “Our commitment towards safer gambling is perhaps best known because of the award-winning Consumer Protection Zone (CPZ), which was introduced to the ICE Show Floor in 2018”. The CPZ’s status and size has increased each year. For example, the 2023 edition hosted a record number of stands. This is an increase from the previous 14 at the 2022 edition.
The CPZ was recognized by the industry at Global Regulatory Awards. It has since grown to be arguably the most prominent manifestation of safer gambling at industry trade shows. YGAM, one of our charities that we gift space on the CPZ will also get high-profile branding on the CPZ Theatre and other areas at high footfall on the ICE Show Floor.
Ian Shanahan is Director of Business Development and Fundraising for YGAM. He said: “We are happy to work closely with Clarion Gaming once again this year. ICE London, the largest event of its type, provides our charity with a platform that helps to increase awareness about the critical work we do in preventing gambling and gaming harms.
We look forward to working with colleagues in third sector sectors in the Consumer Protection Zone’s prominent location. YGAM’s ambitious new brand and strategy will be launched in 2023. We hope to display this at ICE, ahead of an exciting year!
The charity partnership will see YGAM become an ICE ambassador, have branding at the exhibition, and be invited to the Casino Awards and WRA reception. It will also provide visibility for fundraising via POS leaflets, QR codes, and in the ICE Show Daily newspaper.