The White Paper “Full-Funnel Advertising Tactics for Casino & Sports Betting Ad Campaigns” focuses on the challenges faced by casino and sports betting advertisers in reaching potential and new sports bettors using a variety of devices and media. Viant’s dedicated people-based, omnichannel Adelphic DSP allows businesses to create more effective, targeted and efficient campaigns – and measure their impact.
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Viant’s Adelphic DSP allows marketers to sharpen their targeting capabilities through the onboarding of first-party customer data or by leveraging third-party partners for data to reach in-market customers.
The company’s Advanced reporting capabilities allow for cross-channel measurement of in-app purchases and downloads as well as in-person visits and sales, covering both the interactive and land-based sport wagering markets.
Viant’s White Paper takes a closer look at the way sports betting has changed in the digital age, using Super Bowl LVII as an example. The Big Game was watched by more than 113 millions viewers, making it second in the history of sports betting.
The Big Game was the most bet-on event in history, according to information shared by MGM Resorts and BetMGM. According to MGM Resorts, BetMGM and MGM Resorts, Super Bowl LVII had the highest sports wagering volume in history.
Viant witnessed smart advertising in the days and weeks leading up to the game. DraftKings promoted its brand with a $500,000 prize fund campaign. This is one of many examples where companies have had to adapt their marketing in order to remain competitive.
Download the White Paper to learn how Viant’s people-based approach can help marketers implement and measure full-funnel campaign in the rapidly changing U.S. Sports Betting Market.
