Sportradar, a sports data supplier, has announced a landmark partnership with National Basketball Association. It will become exclusive data provider for the NBA and Women’s National Basketball Association.
The NBA receives warrants that allow it to buy 3% of Sportradar’s outstanding shares for just $0.01 per share.
This multi-year deal will continue a partnership which began in 2016 and begin with the NBA 2023-24 season.
Sportradar is also the authorised distributor for NBA and WNBA betting statistics, as well as the distributor of the live video of games that are available in real-time to sports betting operators around the world.
Carsten Koerl is the CEO of Sportradar. “We’re delighted the NBA chose Sportradar to be its official partner, as we can help support the explosive growth and global appeal of basketball,” he said. Basketball is the most popular sport in the US and we have the technology expertise and relationships with industry to assist the NBA.
We believe this agreement will help Sportradar continue to grow and prosper. This new, multi-year deal and the remaining term of the current agreement give us a lot of time to work with the NBA, develop innovative solutions for our betting, sports entertainment and teams verticals, and partner with them.
Sportradar now has a partnership with the NBA after signing deals this month with UEFA, the International Handball Federation and with UEFA.
Scott Kaufman Ross, Senior Vice President, Head of Gaming and New Business Ventures for the NBA said that Sportradar was a great partner in the exploration the NBA has made into the world of sports betting.
As the market matures we are excited to extend our relationship with Sportradar in order to use data and insights for creating new fan experiences around the NBA and to innovate.
Sportradar has also made a significant step forward in its growth in the US. A strong performance in this market helped to boost Sportradar’s financial results in the third quarter 2021. Supplier recorded revenues of EUR136.8m (158.7m/PS115.1m), a 29,9% rise on last year’s third quarter.