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EGBA applauds EU proposal to introduce digital identification

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The European Gaming and Betting Association has welcomed the European Parliament’s approval to introduce a standardised method of electronic identification called a “European Digital Identity” (eID).

The EGBA’s move will oblige all EU states to provide an eID for citizens. The e-ID would enable them to verify their identities for online services. Citizens and business will have the option to use e-IDs.

The EGBA hailed the European Parliament’s Monday approval as a “significant milestone” in creating a more secure and inclusive environment online for EU citizens. The new rules were approved by 335 votes, while 190 voted against them. There were 31 abstentions.

The eIDs eliminate the need for commercial companies to confirm online identity, a practice that has raised privacy and security issues in the past.

The EU hopes that eIDs reduce fraud, identity theft and enhance security among EU citizens.

eIDs also offer businesses the benefit of lower business costs. It is especially important for operators of gambling sites who can use the same standardised system in all EU countries instead of different commercial databases.

Maarten Haijer said, “We are pleased that the European Parliament has approved a unified framework for digital identification and we’re confident the adoption of this new eID will result in a seamless, trustworthy, and reliable online gambling experience for our players, and reduce the costs and administrative burden for operators.”


Will e-IDs catch on?

E-IDs can be a huge benefit for all gambling operators in the European union

EGBA is a long-time advocate of eIDs. They claim that they can “revolutionize” the way EU citizens use online services.

Since the initial proposal for the new EU Online Identification System in 2021, the association has backed the proposals.

By 2030, the European Commission has set a goal of 80% EU citizens using this technology. The EGBA also stressed the importance of a high level of participation for eIDs to be successful. The gambling industry will be exempt from this requirement.

After the European Parliament has approved the eID, it will be necessary to have the law formally endorsed and ratified by the EU Council of Ministers. If it passes that step, eIDs could be implemented by summer this year.


EGBA’s aims are to make European gambling safer

In 2023, a report showed that EGBA had sent 45.55 million messages about safer gambling to their customers. The increase was 20%. These messages, 48% were personalized and sent to the customers who showed concern about gambling behavior.

Haijer said the report shows positive signs in how EBGA looks to tackle problem gambling. EGBA members include Betsson, Betsson Flutter and Kindred.

In December 2022, EGBA presented a proposal for the development of a European Standard for Markers of Harm for Online Gambling. It would be easier to identify harmful gambling by eliminating the differences in terms of how indicators are monitored and defined.

EGBA created a group of experts to combat new cyber threats that could affect gambling. This group allows EGBA to share information about cyber-threats so future attacks can avoided.

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