Aristocrat Leisure, a gaming company in Australia, has appointed Superna Kalle, a former Sony executive as its Chief Strategy and Content Officer.
Kalle, who joins Aristocrat in October 2023, spent 16 years with Sony Pictures Entertainment where she was responsible for developing the business of Asian television networks. She later worked as Sony’s senior vice president and general director of US TV networks.
Kalle was then appointed as the president of streaming platform Starz International. This executive was responsible for the platform’s expansion into over 60 countries.
Aristocrat’s chief executive Trevor Crocker was “delighted”, to welcome Kalle into the company’s management team.
He said: “Superna’s role will be pivotal in driving our growth strategy. We will leverage Aristocrat’s leading intellectual property throughout our operations to achieve this.”
Superna is a proven expert in maximising strategic value for content in a variety of consumer media verticals. I am looking forward to her contributions and congratulated her on her appointment.
Kalle posted on LinkedIn that she was “excited to join the team”.
“I had a great few months off, during which I re-charged, traveled, and spent time in the company of family and friends.” “I’m looking forward to new opportunities and challenges in the gaming industry!”
Aristocrat M&A Supports Online Strategy
Kalle will lead Aristocrat’s strategy in the finalisation of the acquisition of online lottery provider NeoGames. The business is expected to expand its market share.
Crocker stated that the combined company would be able deliver Aristocrat’s goal to offer a portfolio of online gaming, ilottery, and sports betting solutions.
In 2022, outlined its plans to accelerate its online strategy by a series mergers and purchases.
The company stated that it would focus on the US with the aim of capturing a large share of the online suppliers market.
The company adopted this “build-and buy” strategy after its failed acquisition of Playtech. The deal collapsed after shareholders failed to support it.
The supplier has announced that it will be purchasing UK gaming supplier Roxor Games at an undisclosed amount.