The marketplace technology company WagerWire entered into a media and technology partnership with microbetting operator Betr.
WagerWire’s proprietary technology is being unified with Betr’s V1 Sportsbook Platform. The partnership will enable trading in both WagerWire and Betr mobile apps.
Betr has launched its real money sportsbook in Virginia earlier today (7 September), bringing the total number of active US states up to three.
In the coming months, Betr will produce an original video series in collaboration with WagerWire. More media projects will follow.
WagerWire’s technology allows for the purchase and trading of sports bets as well as fantasy bets. Zach Doctor, WagerWire’s co-founder and chief executive officer said that the technology represents a “new market category” for bettors.
Doctor said that “WagerWire technology creates a brand new category which supercharges fan experience.” “Sports betting must be as exciting and fun as the sport itself. This can only happen through a holistic strategy that combines an intuitive, gamified product along with engaging media and a passionate community. “I’m proud that Betr shares this same vision.”
Doctor said that the deal offers a fresh perspective on sports gambling, one previously untouched by the market.
He continued: “While secondary markets have been common for concert tickets, trading card, and even fashion until now, they’ve never existed at scale in sports wagering.” “We are very proud of what Joey Levy and Jake Paul, as well as the entire Betr team have achieved both in terms of a gaming company and a media company.”
Microbetting and traditional markets
Betr will also combine microbetting and traditional markets. Betr released its microbetting application in September 2022, just over a year ago. The microbetting app was launched just weeks after Betr , in August 2022. After raising $50m of funding.
Joey Levy is the founder and CEO at Betr. He says that WagerWire and Betr have similar views on how to improve the sports betting industry for customers.
Levy said, “We’re excited to partner up with the WagerWire Team who share our view that product innovation can enhance the user experience in sports betting.”
We are excited to integrate their technology into the new V1 Sportsbook Platform, built on top of Chameleon’s recently acquired platform. This platform is still on track to be live by next year.
Betr has two main businesses: Betr Gaming, and Betr Media. Betr Gaming purchased Chameleon for $7.4m from FansUnite in May of this year.
Betr announced in March that it would expand into new segments. At that time, Betr offered pre-match and live betting on its main markets in advance of March Madness.
Betr has raised a total of $35m since June in funding Series A2.