Home NewsCasino The Best Stand Experience award at SiGMA Asia 2020 is given to GR8 Technology.

The Best Stand Experience award at SiGMA Asia 2020 is given to GR8 Technology.

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The award-winning Best Stand Experience was given to GR8 Technology, one of SiGMA Asia’s most notable exhibitors.

The combination of a sectional design, interactive kiosks featuring live product demos, engaging entertainment and a professional host team, including Miss World Philippines 2020 Gwendolyne Ffourniol allowed GR8 Tech create a memorable experience for every visitor.

Gaining insights on the Asian iGaming Industry

SiGMA Asia was a fantastic platform to gain valuable insight into the Asian iGaming Market, revealing some critical must-haves as well as emerging trends.

  • Regional differences:Asia is characterized by a diversity of cultures, attitudes, and approaches to business. It shares many characteristics with Latin America, including its market success and regulatory framework. In Asia, major B2B companies aggregate content and provide it to smaller white label providers. Using multiple sportsbooks through iFrames is a popular practice.
  • Emerging Trends: The market has begun to move towards greater regulation. This is already driving new platform requirements to stay compliant. As markets mature, white labels will continue to be popular, but this could shift to a demand for turnkey solutions. This is similar to the evolution we see currently in Latin America.
  • The key requirements to success in Asia. Just as in any macroregion that has several countries, localization is a critical factor. It affects all aspects of a product, from its back end up until the front.

In line with the Asian View, GR8 Tech refined their approach through research and adaption to industry standards. Asian View has two interfaces, one focusing on up to six market options on a card while the other focuses on just one. Users can easily toggle between these for their own betting preferences. The Asian View prioritizes easy access to the main markets, including Asian Total and Handicap for Football, so that users can bet efficiently without having to navigate through lengthy details.

Future Focus

Looking forward, GR8 Tech’s focus will remain on the key Asian markets, such as Japan, Thailand, Indonesia, Thailand and India. These markets are a great opportunity for growth and have a bright future. However, they require GR8 Tech to take a comprehensive approach in localization.

SiGMA Asia 2020 was a resoundingly successful event for GR8 Tech. It resulted in a number of quality leads as well as the signing a contract. GR8 Tech is looking forward to its next stop, iGB Live in Amsterdam from July 16-19. GR8 Tech is excited to be able to continue showcasing its high-performance product, interact with leading industry figures, and help drive the iGaming sector.

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