Australian daily fantasy and sports betting operator PlayUp secured an agreement with New Jersey to provide services.
The operator has signed a contract with FR Park Racing. This is the owner of New Jersey’s Freehold Racetrack and holder of a sports betting certificate.
Pennwood Racing owns Freehold Racetrack, the oldest racetrack in the US. It is a joint venture of Greenwood Racing and Penn National Gaming, as well as Parx Casino.
PlayUp USA’s chief executive, Dr Laila M. Mintas, said: “We are excited to be partnering with these two great brands. Parx Casino and Penn National.”
We are excited to establish PlayUp in the US as an innovative and strong sports betting brand. In the first quarter, we plan to launch PlayUp in New Jersey.
Daniel Simic added, “This is a great result and a positive outcome for our business.” Our plans to grow rapidly will be enabled by a strong base of partnerships, technology and systems.
We look forward to leveraging our knowledge of the industry and our innovative thinking in order to provide our clients with the best possible gambling experience in Australia as well as the US.
You can read the complete story at iGB North America.