Home NewsSports Betting LiveScore Bet announces new UK and Ireland Sportsbook in partnership with Kambi

LiveScore Bet announces new UK and Ireland Sportsbook in partnership with Kambi

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LiveScore Group, in partnership with Kambi Group and its sports betting solution provider Kambi Group, has launched the new LiveScore Be online sportsbook for UK and Ireland.

LiveScore Bet is already available in Nigeria and The Netherlands. Kambi replaces a third party supplier in order to power this new sportsbook.

The rollout was confirmed after LiveScore Bet and Virgin Bet entered a partnership with Kambi in October last year. This deal includes both LiveScore Bet as well as Virgin Bet.

Kambi will provide its entire sports betting suite to the newly-designed sportsbook. The offering includes managed services, AI trading, Bet Builder, and a sportsbook platform.

The LiveScore product team will also use Kambi’s incentives, open APIs and special bet offers.

LiveScore Group’s CEO Sam Sadi stated, “We are thrilled to launch in the UK with our enhanced Sportsbook product before the Euros or Copa America.”

It was important that we went live in time on one of our biggest markets. We are thrilled to be working with Kambi in order to provide our customers with memorable betting experiences during the prestigious tournaments.

The managing director of Kambi added, “This launch marks a milestone in our relationship with LiveScore Bet.” Kambi’s commitment is to deliver a sportsbook that is flexible and can be tailored to the needs of operators in each market.

LiveScore Bet has created a unique sportsbook by using the expertise and strengths of LiveScore Bet, Kambi Technology, and LiveScore Bet.

What’s next for LiveScore?

LiveScore’s expansion plans continue with the launch of LiveScore in UK and Ireland.

Group already operates in Nigeria, Malta, Gibraltar, and the Netherlands. The group announced the Kambi agreement last year and said that it was hoping to launch in “multiple new markets”.

LiveScore has existed since 1998 and offers live scores for events all over the globe. Currently, the brand has more than 50 million users per day in over 200 countries.

LiveScore Group was formed by Gamesys in 2019. It launched its sportsbook in the year following. Gamesys bought the company in 2017, and after Gamesys’ PS490m sales to Jackpotjoy Group, and its PS2.0bn merge with Bally’s Corporation LiveScore Group is now an independent, Sadi-led business.

Mixed Q1 in Kambi

Kambi released last month its first quarter results. These revealed a small drop in revenues to EUR43.2m ($46.7m/PS36.7m/£46.7m).

The pre-tax profit was EUR4.4m, which is the same as last year. Net profit was EUR3.2m after paying EUR1.2m of tax. This is only slightly lower than Q1 2023. EBITDA increased by 10.2% to EUR14.1m.

After a difficult 2023 in which Kristian Nylen, CEO and founder of the company said that he “was not satisfied”, Q1 was mixed. Nylen, however, was upbeat when he looked at the Q1 results.

Nylen cited the Nigerian launch of LiveScore Group’s Kambi sportsbook as one of its highlights. The launch in the Netherlands was also mentioned.

The LiveScore Partnership as a Whole is “Pivotal”, he said.

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