Joey Levy’s microbetting startup Betr announced that it will expand beyond the vertical to new segments.
In-play and pre-match betting will be available in the company’s core markets, ahead of March Madness, the NCAA basketball tournament. Betr stated that the expansion will take place with 0% margin in pre-match markets. The tournament will offer the best payouts and odds of success.
Joey Levy, co-founder and CEO of the company, stated that they are “excited” about being at the forefront in innovation efforts as they look to expand their product offering.
Levy stated that Betr’s core markets will be the first to launch Simplebet-powered core market on any platform. He also said that they are thrilled to be at the forefront in their innovation efforts and continue expanding their product offering.
According to the CEO, the launch of only microbetting was made to accelerate the time to market. This will allow Betr to improve its product experience based on user feedback and data.
Levy stated that the second reason for this course was to “establish us as the company and product synonymous not only with instant gratification gambling, which we believe is the future of the industry, but also to be synonymous with doing different and being the first direct to consumer operator in this category to actually differentiate itself in an industry dominated largely by commodity product experiences.”
Simplebet’s co-founder, David Smith, outlined the company’s future growth goals.
He said that Betr is on a path towards establishing betting market coverage product Parity with incumbent operators. This will include the gradual integrations and launches core markets, parlays and props as well as many other betting experiences consumers can find anywhere else.