Altenar, an online gaming software provider, has revealed details about its global expansion strategy. It plans to launch new markets in South America, Africa, and Europe.
Altenar formed a partnership to support PalmsBet’s activities around the globe, with a primary focus on Bulgaria.
The operator will also be working with PalmsBet Kenya, which launched in Kenya late last year.
PalmsBet will be able to access Altenar’s virtual betting and sports betting services to increase its existing range of over 20,000 sporting events.
Altenar has been licensed in 13 countries, after receiving approval from the Great Britain Gambling Commission (GBC) and Malta Gaming Authority (MGGA).
“This deal with PalmsBet was truly exciting, given that Bulgaria is an extremely exciting market in terms of sports betting,” Altrenar commercial account manager George Mavridis stated.
“Having been live in Kenya with PalmsBet, our move to the Balkans region opens many doors for us and there is certainly scope to expand into new markets in future.”