Sportradar Group, a subsidiary of Sportradar Group, is a leading sports technology company that offers unique experiences for sports bettors and fans worldwide. Sportradar has secured ATP betting rights and data streaming rights. After a lengthy RFP process, Tennis Data Innovations (TDI), a joint venture between ATP Media and ATP led the bid. The company confirmed Monday that it had won the multi-year betting and streaming rights.
The new partnership builds on the positive momentum that Sportradar has created. The company has been designated the official secondary feed supplier for the ATP Tour, and Challenger Tour since 2022. Sportradar was able to sign multiple deals with companies and sports organizations within the vertical through the collaboration mentioned.
TDI launched the latest RFP bid in January. The organization reviewed five proposals for the six-year rights period. Sportradar won the bid because it demonstrated a commitment towards innovation and a vision of technology.
TDI also acknowledged the company’s outstanding integrity solutions and services, as well as its AI driven technologies. The company will hold the global betting streaming and data rights for the ATP starting January 1, 2024 after it has secured the bid. The company said that there are still terms to be agreed upon in preparation.
The Secured Bid Excites the Company
Sportradar CEO Carsten Koerl said that Sportradar is thrilled to have been selected by TDI to bid for the new deal. He also pointed out that the popularity of tennis has increased significantly in recent years, which demonstrates the need to provide innovative solutions and products that offer unique experiences for both bettors and fans.
Koerl said that Sportradar’s products are the best fit for this new task. He concluded by pointing out that Sportradar’s expertise in the development of advanced technologies (including computer vision and artificial intelligence) will allow fans to engage with tennis in new and compelling ways while protecting and maintaining its integrity.
David Lampitt (CEO of TDI) thanked all companies who participated in the bid process and went through the RFP process. Lampitt stated that Sportradar was selected to win the bid due to its “combination product capabilities, global reach, and an innovative commercial model”.