Online sportsbook and casino software developer The This article offers some thoughts about how the igaming industry can surprise and grab the attention of players in a highly saturated market.
The statistics surrounding the internet gambling market are impressive. Expert estimates suggest a value of approximately $93bn at the end 2021. This is a 65% increase over 2019. Analysts predict the market for online gambling will reach $113.12bn by 2025.
Leading European organizations predict a 7% increase in the market and a 34% rise in revenues for global gambling. Sports betting was valued at $72bn by 2021 and projected to reach $140bn through 2028. This is a more than 10% growth rate.
Slotegrator stated that “all in all, it points to strong and sustained growth for the future.” The statistics are amazing. There are many questions. What tools should companies use to avoid miscalculations and attract lots of people?
Maria Baranova is the team leader for partner relations at the firm. She believes the industry’s online gambling sector has been defined by innovation since its inception.
She shared her suggestions with stakeholders and advised them to concentrate on two things – RNG games or live dealer games.
Customisation was her first focus when she began to tackle live dealer games. She explained that personalization options enable operators to replicate the casino atmosphere in digital spaces. Brand awareness is increased by the presence of branded tables. Live dealer gaming revenues will continue to grow by taking inspiration from TV and game shows.
According to Baranova new hardware is an important part of igaming. She added that “new technologies go hand in-hand with gaming.” One example is VR/AR. Virtual casinos have already caught on and, if more development lowers the costs, VR casino could be more easily accessible for a wider audience of players.
Baranova believes that RNG games will be “continually in use”. Baranova stated that “slots, table and crash games” will become more popular in Europe and Asia. In order to draw players, it is important to not only pay attention to the large providers but also to those who are new to the market and offer new exciting game options span>
Team leader supports the addition of retention features. She stated that players will respond positive to games with player-attraction features like special rounds or pressing buttons to receive rewards and different kinds of bonuses. These things all add up to player loyalty.
Baranova suggests that stakeholder should consider diversifying their game offerings. She recommends that they focus on expanding the number of available games and increasing the variety of them. She said that this trend was especially prevalent in Asia. This allows the company to attract more players and diversify its portfolio. The popularity of betting on matches during small events continues to increase .”
Baranova believes that the market might be a bit more complicated than it appears for the large players. Small studios with new games and innovative ideas are the future of igaming. The market’s newcomers tend to focus more on player loyalty and engagement, which in turn leads to increased time spent playing games.
Dmytro Kryvorchuk is the Sales Team Leader at Slotegrator. He stated that there will be two major trends in five years. First, casinos will appear in the metaverse. This is possible because some businesses already rent space.
VR products are the second major trend. They have already been very popular in the gaming industry. These solutions are offered by startups, and there is a market that’s beginning to look and act accordingly. These are great .”</span opportunities.