BET99 and Simplebet have formed a partnership to “elevate sports betting experiences” for Canadians.
Simplebet, a subsidiary of Sports Venture Holdings, will use the advanced API odds feed from Simplebet to offer a wide range of micro-markets, including major sports leagues like MLB, NBA, and NFL.
This multi-year partnership also includes college football. The microbetting company announced recently that will be expanding its offering ahead of the new NFL season.
Chris Bevilacqua is the CEO of Simplebet. He said: “At Simplebet we are dedicated to transforming sports betting through innovative technology.” Our mission is perfectly aligned with Bet99, and we are looking forward to providing unique micro-market experiences that will capture Canadian sports fans.
BET99’s deal with Amelco marks a “significant milestone” as the sportsbook platform is relaunched in collaboration with Simplebet.
BET99 CEO Jared Beber said: “We are thrilled to be working with Simplebet in order to provide a higher level of customer engagement.”
This collaboration will enhance and enrich our sports betting offerings, and give our customers a more dynamic experience.
